So…how do you go about changing the brand of a huge organization with multiple sites and more than 30,000 employees, physicians and volunteers? And why do it anyhow?

At the upcoming MHSCN Spring Conference on May 16, Melissa Berggren, marketing and communications manager at Allina Health, will tell the story of the new Allina Health brand, an undertaking which began more than two years ago and was officially launched in the spring of 2012. Continue Reading …