Minnesota Health Strategy and Communications Network
So…how do you go about changing the brand of a huge organization with multiple sites and more than 30,000 employees, physicians and volunteers? And why do it anyhow?
At the MHSCN Spring Conference on May 16, Melissa Berggren, marketing and communications manager at Allina Health, told the story of the new Allina Health brand, an undertaking which began more than two years ago and was officially launched in the spring of 2012. Continue Reading …
On Thursday, March 7, noon to 1 p.m., explore how to maximize your fundraising expertise and value. Whether you work alongside your organization’s foundation or are tasked with fundraising as part of your marketing role, this webinar will walk through the elements of a sound case statement and explore ways to convey the organizational case in a more resonant and meaningful way. Continue Reading …
On Thursday, November 8, more than 70 health care professionals from throughout the region gathered at the Van Dusen Mansion in Minneapolis to gain inspiration from strategic topics and speakers.
