8:45 am

Registration, breakfast

9:15 am

Welcome from MHSCN  - Christina Palladino, MHSCN Board President

9:30 am

Broken Open: Perspectives on addiction and recovery storytelling, legacy, and life
Speaker: William C. Moyers

10:30 am

Communication Rx: Building a strong foundation to reconnect and re-engage
Speaker: Kate Olson, manager, system communications, North Memorial Health

11 am

Break

11:15 am

Capturing care: The power and ethics of visual storytelling in healthcare
Panelists: Ben Brewer, independent director of photography and still photographer; and Aaron Lavinsky, editorial and commercial photographer specializing in photojournalism

12:00 pm

Lunch and MHSCN Awards of Excellence presentation
Optional: Complimentary headshots provided by Ben Brewer

1:00 pm

The future of healthcare communications: How to make AI tools work for you
Panelists: Stacia Nelson, founder and CEO of Pivot Strategies; Matt Russell, senior director of Communications at Mayo Clinic; and Kristyn Wicht, marketing and communications manager at Johnson Memorial Health Services

1:45 pm

Leveraging social media for patient engagement
Speaker: Missy Voronyak, independent consultant and award-winning influencer and social media strategist

2:30 pm

Break
Optional: Complimentary headshots provided by Ben Brewer

2:45 pm  

Authentic marketing and community partnerships in healthcare
Presenters: Mariana Quiroga, senior director marketing & brand at Children’s Minnesota; and Teto Wilson, entrepreneur and founder, owner and barber at Wilson’s Image Barbers and Stylists

3:30 pm

Closing remarks – MHSCN Board