2021 MHSCN Awards of Excellence Winners

Winners of the 2021 MHSCN Awards of Excellence were announced during the MHSCN fall conference on Oct. 29, 2021.

Best in Communications

This category recognizes projects that involved designing resonant messages, delivering them to your intended audiences through the right channels, and receiving feedback.

1. Fairview Health Services, "COVID-19 Operations Update"
2. Gillette Children’s Specialty Healthcare, "Delivering Fun to Gillette Children’s Pediatric Patients Virtually During COVID-19."
3. Fairview Health Services, "Single EHR: The Path to Epic Consolidation"

Best in Public Relations

This category recognizes projects designed to build and maintain relationships with various publics and create a positive image or reputation for the organization within its broader community.

1. M Health Fairview, "Bethesda: 100 History-Making Days at Minnesota’s First and Only Dedicated COVID-19 Hospital"
2. Minnesota Council of Health Plans, "What it Means to Be a Nonprofit Health Plan (Putting Health & Communities First)"
3. (tie) M Health Fairview, "PR Strategy for Minnesota's First EmPATH Unit," and Blue Cross and Blue Shield of Minnesota, Minnesota Department of Health, Metro Transit and Metropolitan Council, "COVID-19 Mobile Vaccination Bus Initiative"

Best in Marketing

This category recognizes projects that used outreach strategies to urge members of a specific target market to take a specific action.

1. Gillette Children’s Specialty Healthcare and Attane, "Is the Shape of My Baby’s Head Okay?"
2. VITAL WorkLife, "Peer Coaching"
3. Hennepin Healthcare, "Pediatric Trauma Campaign"

MHSCN Professional of the Year

This category honors a health care communicator, marketer or public relations professional who has demonstrated exceptional skills and leadership in health care communications, marketing or public relations.

• Aimee Jordan, M Health Fairview

MHSCN Rising Star

This category honors a health care communicator, marketer or public relations professional in the first five years of their career in health care communications, marketing or public relations who demonstrates strong abilities and growing expertise in health care communications.

• Jill Fischer, M Health Fairview

Thank you!

Thank you to all those who submitted award applications. You provide strong examples of the high-quality PR, marketing and communications work happening across our state every day.

Our appreciation also goes to the 2021 Awards of Excellence judges from the Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS). Our judges specifically noted the high quality of award submissions and the competitiveness of the entries.