MHSCN Fall Conference
Monday, October 30, 2023
Embassy Suites-Minneapolis Airport
Save the date! MHSCN is excited to once again host its annual in-person conference on Monday, October. 30 at the Embassy Suites-Minneapolis Airport. It will be a time for attendees to convene, network and learn.
The MHSCN Awards of Excellence will be presented at the fall conference. The awards honor exceptional efforts in health care strategic planning, marketing, public relations and communications from the past year. Award applications are accepted through Aug. 31, 2023.
We look forward to coming together this fall!
Early Bird Registration closes October 6 2023.
Hotel Reservations due October 8, 2023.
In-person registration closes October 13, 2023
Virtual registration closes October 23, 2023.
Schedule, topics and speakers
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7:00 - 8:30 a.m.
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Registration, Breakfast, Connect with Exhibitors
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8:30 a.m.
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Welcome from MHSCN - Nick Hanson, MHSCN Board President
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8:45 a.m.
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How to make ChatGPT work for you: Lessons learned at Mayo Clinic.
Presenter: Matt Russell, senior director, communications, Mayo Clinic
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9:45 a.m.
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Break & Connect with Exhibitors
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10:00 am
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Beyond the memo: Next-gen tactics for internal communications.
Panelists: Alli Hafner, senior communications director, M Health Fairview; Stephanie Holden, chief experience officer, River’s Edge Hospital; and Blake Long, vice president, brand and marketing, Allina Health
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11:00 a.m.
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Policy and perceptions: The interplay of PR and government relations.
Panelists: Dan Endreson, senior director of policy and government affairs, Minnesota Council of Health Plans; Jay McLaren, vice president, public policy and government relations, Medica; Peter Glesing, senior director of policy and advocacy, Medical Alley
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12:00 p.m.
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MHSCN Awards of Excellence Presentation
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12:15 pm
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Lunch & Connect with Exhibitors
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1:15 pm
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Diversity, equity and inclusion: From the newsroom to the front page.
Panelists: Samantha HoangLong, audience growth manager, Sahan Journal and Sarah Thamer, senior reporter on race, class and communities, MPR News
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2:00 p.m.
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Creating and sustaining high-performing cultures in a hybrid work environment
Presenter: Patrick Kneeland, MD, VP of Medical Affairs for Dispatch Health
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2:45 p.m.
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Break & Connect with Exhibitors
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3:00 p.m.
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Unlocking the power of video: A strategic approach
Presenters: Lynn Melling and Ian Planchon, owners of 515 Productions
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3:45 pm
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Closing Remarks – Christina Palladino, MHSCN President-Elect
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Click to see full descriptions of each session.
Hotel Reservations
We have a room block reserved at the Embassy Suites by Hilton Minneapolis Airport for October 29 - 30, 2023. Reservations must be made by Sunday, October 8, 2023.
Book a room on the hotel website.
Phone
Call 952-854-1000 or 1-800-Embassy, and let them know you need to make a reservation in the MHSCN – MN Health Strategy Communications Network block. Let them know the Group Code: CES92D
Questions
With questions, complete our contact form.
