2020 Spring MHSCN Conference Postponed
Dear MHSCN Members
As COVID-19 (the illness caused by coronavirus) has begun to make an impact in our communities, the MHSCN Board of Directors have made the decision to postpone the spring conference scheduled for April 17 at the Minnesota Landscape Arboretum.
For those who have already registered for the conference, MHSCN board members will reach out to you to arrange refunding your conference registration.The MHSCN Board will send out communication about the rescheduled conference as details are confirmed.
Thank you for all you are doing to keep your communities healthy.
MHSCN Board of Directors
Spring Conference Schedule
7:30 – 8:15 a.m. Registration, Exhibitors and Continental Breakfast
8:15 – 8:30 a.m. Welcome Announcements
8:30 – 9:15 a.m. Keynote: The Key to Consumerism: Put Consumers at the Center of Your Strategy
Chris Boyer, Principal and Senior Strategist, @chrisboyer LLC
9:15 – 10:00 a.m. Insight From a Newsroom
Chris Serres, Star Tribune Reporter
10:00 - 10:30 a.m. Break/Exhibitors
10:30 - 11:15 a.m. When Unexpected Media Strikes
Susan Mau Larson, Director of Partner & Community Relations, LifeSource
Bob McNaney, Senior Vice President of Crisis and Critical Issues, Padilla
11:15 a.m. - noon Finding the Opportunities in Disruption: A Case Study in Rural Healthcare Consolidation
Joan Gorden, Public Affairs Director for Southeast Minnesota, Mayo Clinic Health System
Noon - 1 p.m. Lunch & Exhibitors
1 – 1:45 p.m. Managing a Rebrand Process Well
Kimberly Tepley, Director of Marketing, Welia Health
Sherwin Schwartzrock, Brand Consultant, Curious
Edward Reif, Director of Community Relations & Development at Alomere Health
Jonathan Wiese, Partner, 3.2.1
1:45 – 2:30 p.m. Media Relations: The Art & The Science
Nick Hanson, Senior Communications Specialist, Gillette Children’s
2:30 - 3:30 Innovation at the Speed of Laughter
John Sweeney, Brave New Workshop
3:30 – 3:45 Wrap up
4 - 5 p.m. Social Hour
More about Speakers and Topics
Membership + Conference = Savings
If you'd like to renew or become a new member of MHSCN, take advantage of our membership and conference registration bundle. For $190 (only $15 more than non-member registration fee), enjoy the benefits of MHSCN membership during the conference and all year long.
- Go to mhscn.com/membership.
- Select your membership level. Enter your email address, and complete a security check to advance to the application form.
- Enter LANDSCAPE2020 in the discount code field. The professional membership fee will go down $20 to only $40.
- Once your membership application is complete, return to register for the conference at the low membership price.