DOING MORE WITH LESS DURING A PANDEMIC
In 2020, the COVID-19 pandemic turned the world upside down:
most non-essential community businesses were forced to close their doors. Schools shut down. Events, sports and movie releases were canceled.
Given the nature of a pandemic, the public would expect hospitals and the healthcare industry to see large increases in business—but the opposite was true.
Certainly, hospitals continued to see patients, but elective and non-essential appointments, surgeries, therapies and procedures were canceled because of the threat of COVID-19. Reduced revenues forced health systems to make difficult financial decisions – including cutting staff hours, furloughing employees and closing clinics.
The work-life of health care marketers and communicators drastically changed as well. Some experienced reduced work hours and/or resources. Healthcare agencies scaled back or stoped important campaigns. Freelancers lost or paused work with important clients. Yet, despite having less in terms of staff, vendor support, and budget, the need for communications during this novel public health crisis remains paramount.
Many of us are doing more with less – fewer coworkers; reduced hours; furloughed staff; dealing with crisis communications along with regular communications; less time with children home from school and with families at night; and tighter deadlines to get communications out.
For many, the only thing increased is stress.
Our panel of experts will share their stories working in healthcare communications during the COVID-19 pandemic. They’ll share lessons learned and how they’ve kept emotionally healthy, been good stewards of their resources and met their goals despite having less.