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8:45 am
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Registration, breakfast
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9:15 am
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Welcome from MHSCN - Christina Palladino, MHSCN Board President
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9:30 am
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Broken Open: Perspectives on addiction and recovery storytelling, legacy, and life
Through insights from his personal journey with addiction and recovery, William Cope Moyers will share the valuable lessons he has learned about hope and healing. He will also discuss the important role healthcare communicators can play in storytelling and combating the harmful stigma that surrounds addiction while keeping the focus on meaningful solutions.
Speaker: William C. Moyers
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10:30 am
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Communication Rx: Building a strong foundation to reconnect and re-engage
Many healthcare organizations are still facing the critical task of rebuilding employee engagement and connection in the aftermath of the COVID-19 pandemic. The communications function continues to play a critical role in this work. This presentation will guide attendees through a back-to-basics strategic communications approach, emphasizing the importance of consistency and simplification in messaging. We’ll share insights from a recent rollout of new values and explore strategies for reconnecting and re-engaging staff, fostering a culture of transparency, and leveraging an audience-first approach to enhance communication.
Speaker: Kate Olson, manager, system communications, North Memorial Health
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11 am
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Break
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11:15 am
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Capturing care: The power and ethics of visual storytelling in healthcare
Visual storytelling is a powerful tool to connect audiences with the compassionate care provided in healthcare settings. This session will delve into the importance of visual storytelling in healthcare, the challenges of gaining and granting access to sensitive environments, and the ethical considerations involved. Through real-world examples and expert insights from a Star Tribune photojournalist and an independent editorial photographer and cinematographer, attendees will learn how to effectively navigate these challenges and harness the impact of compelling visual narratives.
Panelists: Ben Brewer, independent director of photography and still photographer; and Aaron Lavinsky, editorial and commercial photographer specializing in photojournalism
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12:00 pm
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Lunch and MHSCN Awards of Excellence presentation
Optional: Complimentary headshots provided by Ben Brewer
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1:00 pm
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The future of healthcare communications: How to make AI tools work for you
There’s no shortage of buzz when it comes to the potential for generative AI to transform communications work. But what about incorporating these tools into everyday communications work in ways that are helpful? Panelists will share practical tips on how AI can be used to make communicators’ jobs easier and potential pitfalls to avoid.
Panelists: Stacia Nelson, founder and CEO of Pivot Strategies; Matt Russell, communications leader and generative AI speaker; and Kristyn Wicht, marketing and communications manager at Johnson Memorial Health Services
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1:45 pm
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Leveraging social media for patient engagement
In this engaging workshop, we'll explore how healthcare organizations can harness the power of social media to connect with patients and elevate your brand’s voice. Learn actionable strategies for building partnerships with influencers, including both patient advocates and healthcare professionals, to effectively spread health messages. The session will provide step-by-step insights into influencer collaborations, helping your organization boost trust and engagement.
Speaker: Missy Voronyak, independent consultant and award-winning influencer and social media strategist
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2:30 pm
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Break
Optional: Complimentary headshots provided by Ben Brewer
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2:45 pm
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Authentic marketing and community partnerships in healthcare
Healthcare organizations can better connect with diverse cultural communities to improve health equity, reach more patients and build brand awareness. Successful efforts go beyond translation and diversifying branding materials and require listening to community members, investing marketing dollars differently and learning from missteps. This session will explore changes Children’s Minnesota pursued from a strategic marketing perspective, the process undertaken and the results. The panel will also share examples of effective community partnerships from the perspective of Wilson’s Image Style and Barbers’ Teto Wilson, a well-established and well-respected partner to healthcare organizations.
Presenters: Mariana Quiroga, senior director marketing & brand at Children’s Minnesota; and Teto Wilson, entrepreneur and founder, owner and barber at Wilson’s Image Barbers and Stylists
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3:30 pm
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Closing remarks – MHSCN Board
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