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Upcoming events

    • 09/15/2020
    • (CDT)
    • 11/01/2020
    • (CDT)
    Register

    The MHSCN Spotlight honors exceptional work during COVID-19. Categories of work could include, but are not limited to:

    • Communications, public relations or marketing projects (marketing campaign, long or short video series, media effort, etc.)
    • Communications, public relations or marketing challenges and how they were successfully addressed

    Eligibility

    The competition is open to MHSCN members.

    Entry information

    Before you hit the register button to submit an entry, please be sure to prepare the information described below.

    Required: Upload a Word document or PDF with a maximum 500-word write-up on your project or topic:

    • Describe the challenge, opportunity or environment that necessitated the tactic.
    • Share how you developed the solution or project.
    • Provide data or anecdotal evidence supporting the level of success the tactic had in meeting its goal.
    • Share up to three lessons learned.

    Optional: Submit a slide deck with up to five slides with supporting visuals or assets.

    Questions?

    Email Emily Lowther, MHSCN board member.


    • 10/22/2020
    • 12:00 PM - 1:00 PM (CDT)
    • Zoom
    Register


    DOING MORE WITH LESS DURING A PANDEMIC

    In 2020, the COVID-19 pandemic turned the world upside down:

    most non-essential community businesses were forced to close their doors. Schools shut down. Events, sports and movie releases were canceled. 

    Given the nature of a pandemic, the public would expect hospitals and the healthcare industry to see large increases in business—but the opposite was true. 

    Certainly, hospitals continued to see patients, but elective and non-essential appointments, surgeries, therapies and procedures were canceled because of the threat of COVID-19. Reduced revenues forced  health systems to make difficult financial decisions – including cutting staff hours, furloughing employees and closing clinics.

    The work-life of health care marketers and communicators drastically changed as well. Some experienced reduced work hours and/or resources. Healthcare agencies scaled back or stoped important campaigns. Freelancers lost or paused work with important clients. Yet, despite having less in terms of staff, vendor support, and budget, the need for communications during this novel public health crisis remains paramount.

    Many of us are doing more with less – fewer coworkers; reduced hours; furloughed staff; dealing with crisis communications along with regular communications; less time with children home from school and with families at night; and tighter deadlines to get communications out. 

    For many, the only thing increased is stress. 

    Our panel of experts will share their stories working in healthcare communications during the COVID-19 pandemic. They’ll share lessons learned and how they’ve kept emotionally healthy, been good stewards of their resources and met their goals despite having less.

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