Schedule, topics and speakers
We've tailored the agenda to the needs of our healthcare marketers and PR colleagues.
7:30 a.m. Registration and buffet breakfast
8 a.m. Welcome
8:15 a.m. Re-imagining the Role of Healthcare Strategist
Holly Sullivan, Director of Strategic Partnerships, Spectrum Health, Grand Rapids, Mich.
9 a.m. Our Best Begins with Me: Case Study from CentraCare Health
Meghan Dingmann, Marketing Specialist; Dawn Koeniguer, Marketing Specialist; Wendy Jerde, Communications Director
9:45 a.m. Break with exhibitors and speakers
10:15 a.m. Legislative Issues in 2018
Scott Keefer, VP, Public Affairs and Policy/Legislative Affairs, Blue Cross Blue Shield of Minnesota
11 a.m. The Art of Tactful Self-Promotion
Nancy Burke and Richard Dodson, Authors, "Power Your Career: The Art of Tactful Self-Promotion at Work"
11:45 a.m. Awards Ceremony
12 p.m. Lunch and time with exhibitors and speakers
1 p.m. Research on a Limited Budget
Dr. Mike Porter, APR, Distinguished Service Professor, University of St. Thomas; Faculty Director of Health Care Communication Program, Opus College of Business
1:45 p.m. Active Shooter Guidance
Glenn Sanders, Protective Security Advisor, U.S. Department of Homeland Security
The MHSCN Award of Excellence honors the great work completed in 2017.
Our conference will be held at the beautiful Metropolitan Ballroom & Clubroom in Golden Valley. Map and directions