Schedule, topics and speakers
8 a.m. Registration and breakfast
8:30 a.m. Networking activity
9 a.m. The Opioid Crisis in the Era of Fake News
Carol Falkowski, CEO, Drug Abuse Dialogues
9:45 a.m. Engaging Physicians in Healthcare PR
Christine Hill, senior medial relations specialist, Hennepin County Medical Center (HCMC); David Hilden, MD, MPH, FACP internal medicine, HCMC
10:15 a.m. Break
10:45 a.m. Leveraging Live Video to Engage Your Audience
Nick Hanson, media specialist, Gillette Children's Specialty Healthcare
11:30 a.m. Be the Change: Eliminating Stigma Around Mental Health and Addiction
Aimee Pappenfus, community partnerships manager, Allina Health; Ellie Hackenmuller, community benefit and engagement coordinator, Allina Health
12:15 p.m. Lunch
1:15 p.m. Resiliency: Not Just a Buzzword
Melanie "Mel" Sullivan, EdD, chief people officer, Constellation
2 p.m. House Calls: Don't Leave Your Consumer Mindset Behind When Creating B2B Healthcare Content
Andy Jacobson, strategic communications director, HealthFitness
2:45 p.m. Closing remarks / Adjourn
More about topics and speakers
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