Mastering the Op-Ed
Insights from Minnesota’s top editorial staff and journalism professors
Join the Minnesota Health Strategy and Communications Organization for an enlightening virtual panel discussion designed to dispel the myths surrounding op-ed writing and refine your writing skills. Featuring esteemed editorial staff members from the Star Tribune and other experts in the field, this panel will provide diverse perspectives and insider knowledge on successful op-ed writing. Whether you’re looking to amplify a colleague’s voice in the health care sector, advocate for important issues, or simply improve your writing skills, this panel offers the tools and insights you need to craft compelling and influential op-eds that get noticed and published.
Event Highlights
- Insider Perspectives: Hear directly from top editorial staff about what makes an op-ed stand out, the common pitfalls to avoid, and the editorial decision-making process.
- Expert Guidance: Receive practical tips and strategies from experienced journalism professors on how to effectively articulate your message, engage readers, and influence public discourse.
- Interactive Q&A: Engage with our panelists in an interactive discussion, where you can ask questions and get personalized advice on your writing challenges.
Wednesday, June 26, 2024
12:00 pm - 1:00 pm (CST
Virtual - link will be sent 1 week prior to webinar.
Panelists:
Kavita Kumar, Star Tribune
Kavita Kumar is the new community engagement director for the Opinion section of the Star Tribune. In this role, she is dedicated to reaching out to a diverse array of Minnesotans, encouraging them to contribute to the publication's vibrant marketplace of ideas, including the complex sector of health care. Kumar brings over a decade of experience to her current position, having previously worked as a reporter on the Star Tribune's business desk. Before joining the Star Tribune, Kumar spent ten years at the St. Louis Post-Dispatch, where she reported on retail, consumer affairs, and higher education.
Gayle G.G. Golden, Hubbard School of Journalism and Mass Communication
Gayle G.G. Golden is a senior lecturer and Charnley Professor at the Hubbard School of Journalism and Mass Communication at the University of Minnesota. Her teaching focuses on community journalism, literary journalism, and magazine writing, as well as news reporting, writing, and digital skills. Golden has served on multiple university committees, including educational policy, student mental health, and disabilities issues, and is co-chair of the Women's Faculty Cabinet. Golden has been a professional journalist since 1983, working at the Dallas Morning News as a science writer and freelancing on health and medicine topics for publications like Texas Monthly and the New York Times.
David Banks, Star Tribune
David Banks is the interim editor of Star Tribune Opinion. He has been involved with various aspects of the opinion pages and their online counterparts since 2005. Before that, he was primarily involved with the editing and production of local coverage. He joined the Star Tribune in 1994.
Marilyn Moyer, PadillaCRT
Marilyn Moyer is an industry veteran known for exceptional writing, editing, and coaching. She spent more than a decade leading PadillaCRT's Writing Team, working with notable clients like Mayo Clinic, BASF, UnitedHealth Group, Xcel Energy, Be The Match, and Transamerica. Persuasive writing, a crucial element of successful op-eds, is one of her core specialties. Previously, Moyer was an independent consultant and McClatchy Co.'s corporate writing coach. She also taught writing and reporting at the University of Minnesota and California State University, Fresno.
