Creativity influences every aspect of an organization - and health care companies are no exception.
Whether it's through storytelling, fresh thinking on an old problem or new ways to connect with audiences, creativity is increasingly required in today's competitive health care space. Simply put, the companies that embrace - and leverage - their team's creativity will gain the competitive edge.
But that kind of "out of the box" thinking can feel risky or uncomfortable. Plus, it requires a culture that welcomes creativity to challenge the norm and exercise resourcefulness and try a different approach.
How can you operate more creatively as an organization? Listen in on the insights of experts who work every day to help health care organizations do just that.
- Heath Rudduck, Chief Creative Officer, Padilla
- Kristy Laue, Vice President of Creative, Lawrence & Schiller
- Shelli Lissick, Partner, Bellmont Partners
Appetizers and beverages provided.
About our experts
Heath Rudduck, Chief Creative Officer, Padilla, believes that our media have become inextricably bound in a complex, amorphous network – a world where social channels have become the connective tissue, and brands need to become living entities that need to morph to survive. Born in Australia, Heath’s career began at Y&R, and then took him to the Clemenger BBDO group in Melbourne, where he partnered in the development of Australia’s first interactive agency. He formed his own agency in 2000, which was acquired by DDB in 2003. In 2007, he assumed a post as regional executive creative director at Digitas headquarters in Boston. Heath has created campaigns around the globe. Some of his brand-name clients have included Olay, Crest, Gillette and Tide; Michelin; General Motors’ Buick and GMC brands; Bank of America; Goodyear; Land O’ Lakes; Pillsbury; Betty Crocker; Progresso; Best Western and Mayo Clinic.Kristy Laue
, Vice President of Creative, Lawrence & Schiller, has balanced her love of writing and problem solving with a passion for creating strategic, award-winning campaigns for 13 years. Kristy
helps lead the Lawrence & Schiller creative team in translating insights into standout creative strategies for clients in healthcare and beyond. In addition to working with clients like Sanford Health, Regional Health, Profile Sanford and Everist Health, Kristy is Hubspot content marketing certified and helps coach the L&S copywriting team.Shelli Lissick
, Partner, Bellmont Partners, honed her public relations expertise with more than 20 years of agency, corporate, small business and consulting experience. Shelli is part of Bellmont Partners’ health practice group where she works closely with clients to develop PR strategy, create and leverage opportunities, share their stories, and solve communications challenges in a heavily regulated industry. Skilled as a PR strategist, writer and media relations professional, she has led a wide range of results-driven public relations campaigns for global and startup health, med-tech and technology clients including ACIST Medical Systems, Cardiovascular Systems, Inc., IMRIS, Inspire Medical Systems, MicroCare Medical, Monteris Medical, NxThera, Verde Technologies, Solvay Dental 360™ and more. Shelli is an active member of Medical Alley and International Association of Business Communicators where she serves as a committee member and volunteer for the annual Gift of Communication event.