Schedule, topics and speakers
We've tailored the agenda to the needs of our healthcare marketers and PR colleagues.
7:30 a.m. Registration and buffet breakfast
8 a.m. Welcome
8:15 a.m. Re-imagining the Role of Healthcare Strategist
Holly Sullivan, director of strategic partnerships for Spectrum Health and Society for Healthcare Strategy and Market Development board member, will share how SHSMD engaged strategy professionals and executives from a variety of organizations, both inside and outside healthcare, to help re-imagine the role of the healthcare strategist.
9 a.m. A Change of Culture: CentraCare Health's "Our Best Begins with Me"
Meghan Dingmann, marketing specialist; Dawn Koeniguer, marketing specialist; and Wendy Jerde, communications director, will present a case study on their culture communication plan to motivate every employee in every CentraCare location to create one culture.
9:45 a.m. Break with exhibitors and speakers
10:15 a.m. Legislative Issues in 2018
Scott Keefer, vice president of public affairs and policy/legislative affairs for Blue Cross Blue Shield of Minnesota, will take us through significant legislative issues that we need to pay attention to.
11 a.m. The Art of Tactful Self-Promotion
Nancy Burke and Richard Dodson, authors of Power Your Career: The Art of Tactful Self-Promotion at Work, will outline actions that even the most reserved can take to increase their visibility without violating their integrity or values -- and without triggering a panic attack!
11:45 a.m. Awards Ceremony
The MHSCN Award of Excellence honors the great work completed in 2017.
12 p.m. Lunch and time with exhibitors and speakers
1 p.m. Bootstrapping Research
Dr. Mike Porter, APR, distinguished service professor at the University of St. Thomas and faculty director of the Opus College of Business Health Care Communication Program, knows all about research on a limited budget. He will cover ways to tools and resources you may already have within reach to deliver effective audience engagement.
1:45 p.m. Active Shooter Awareness and Preparedness
Glenn Sanders, protective security advisor for the U.S. Department of Homeland Security, will explain how we can prepare for and respond to active shooter situations at health care organizations in our communities.
More about topics and speakers
Location and lodging
Our conference will be held at the beautiful Metropolitan Ballroom & Clubroom in Golden Valley (map and directions).
We recommend Homewood Suites, 5305 Wayzata Boulevard, St. Louis Park, MN for those who are coming from outside of the metro area. Call the hotel at 952-544-0495 and ask about reservations near the MHSCN room block.
We are also planning to host a casual get together the evening prior to the conference. Please email Cassi Chrzanowski if you'd like to attend.
Thank you for your sponsorship!