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2021 Fall Conference

  • 10/29/2021
  • 8:00 AM - 5:00 PM
  • Renaissance Minneapolis Bloomington Hotel, 5500 American Blvd. W., Bloomington, MN 55437

Registration

  • Log in to save with our early-bird rate through Oct. 8. This registration type is for in-person conference attendance.
  • Log in to save with our early-bird rate through Oct. 8. This registration type is for virtual conference attendance.
  • Save with our early-bird rate through Oct. 8. This registration type is for in-person conference attendance.
  • Save with our early-bird rate through Oct. 8. This registration type is for virtual conference attendance.
  • Registration closes Oct. 22. This registration type is for in-person conference attendance.
  • Log in to take advantage of our members-only rate. Registration closes Oct. 22. This registration type is for in-person conference attendance.
  • Log in to take advantage of our members-only rate. Registration closes Oct. 27. This registration type is for virtual conference attendance.
  • Registration closes Oct. 22. This registration type is for in-person conference attendance.
  • Registration closes Oct. 27. This registration type is for virtual conference attendance.

Register
Evolution 2021: The Transformation of Healthcare Marketing and Communications

Over the last two years, the health care sector has experienced immense change and disruption. Join your colleagues at MHSCN’s 2021 fall conference to explore the evolution and transformation of health care marketing and communications.

Due to the COVID-19 pandemic, we are proud to offer both an in-person and virtual option for attendees. See below for details on the in-person and virtual options.

Schedule, topics and speakers

8:00 – 8:30 a.m.  Registration, Exhibitors and Continental Breakfast

8:30 – 8:45 a.m.  Welcome Announcements

8:45 – 9:30 a.m.  The End of the Runway: Consumerism, COVID-19 and the Coming Decade
Chris Bevolo, executive vice president, chief brand officer, ReviveHealth

9:30 – 10:15 a.m.  Covering COVID-19 from the Front Lines
Jeremy Olson, healthcare reporter, Star Tribune

10:15 – 10:45 a.m.  Break and Exhibitors

10:45 – 11:30 a.m.  The State of Mental Health of Healthcare Systems and National Trends
Liz Ferron, MSW, LICSW, physician practice lead, VITAL WorkLife

11:30 a.m. – 12:00 p.m.  MHSCN Awards of Excellence Presentation

12:00 – 1:00 p.m.  Lunch and Exhibitors

1:00 – 1:45 p.m.  Dismantling Systems of Harm: Racial Trauma in Healthcare
Dr. Asfia Qaadir, clinical director, PrairieCare Maplewood

1:45 – 2:30 p.m.  Holistic Digital: A New Approach to Driving Results
Cory Docken, vice president, digital strategy, O8

2:30 – 3:00 p.m.  Break and Exhibitors

3:00 – 3:45 p.m.  Maximizing Media Interviews in Good Times and Bad
Liz Miklya, senior vice president, corporate issues, Weber Shandwick

3:45 – 4:00 p.m.  Closing Announcements

4:00 – 5:00 p.m.  Social Hour

More about Topics and Speakers

COVID-19 Considerations

MHSCN is closely monitoring the COVID-19 situation in Minnesota and has developed a safety plan for our fall conference in line with local, state and federal guidance. Because the situation is changing rapidly, we will be reviewing the safety plan periodically in advance of the event to ensure it reflects the most accurate information.

By registering to attend MHSCN’s fall conference, you are attesting that you will follow the most current version of the safety plan on the day of the event.

View the Safety Plan

In-person attendees will be required to wear a mask and provide proof of COVID-19 vaccination upon arrival. Breakfast and lunch will be provided for in-person attendees in grab-and-go format with social distancing requirements in place. See the safety plan for more specific details.

Virtual attendees will receive copies of presentations in advance of the conference along with a voucher for a lunch option and a MHSCN swag bag. Virtual attendees will receive access to a livestream of the conference with Q&A functionality. An emcee will help relay questions to speakers on the ground. 

We are excited to offer this hybrid conference model to meet the needs of our members and event attendees. Thank you for your patience and understanding as we work to plan a safe event.

Thursday Conference Social

Conference attendees are invited to mix and mingle at our free Thursday social, hosted by Gamut One Studios. Learn more and register online.  

Hotel Reservations

A block of rooms has been reserved for MHSCN conference attendees at the Renaissance Minneapolis Bloomington Hotel, the location of the conference.

A room rate of $115 per night (plus applicable state and local taxes) is available for stays on Oct. 28 and Oct. 29.

To reserve a room, contact Marriott reservations at 952-831-8000 or 1-800-468-3571 and reference the Minnesota Health Strategy and Communications Network rate.

Room reservations must be received on or before Oct. 8.

Questions

With questions, complete our contact form.

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