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MHSCN 2020 Conference

  • 10/02/2020
  • 8:00 AM - 5:00 PM
  • MN Landscape Arboretum - 3675 Arboretum Dr, Chaska, MN 55318


  • Log in to save with our early-bird rate.
  • Early-bird rate is available until Friday, March 20.
  • Log in to take advantage of our members-only rate.
  • Online registration is available until the conference starts.

Spring Conference Postponed

We hope you, your family and colleagues are staying safe and healthy during these unprecedented times.


Spring Conference is turning into Fall Conference! We're hoping for the same location, same great agenda of speakers, just later in the year.

Once confirmed, we will send out an email confirming that registration is open. Stay tuned!

In April, we sent this message to our members:

Dear MHSCN Members,
As COVID-19 (the illness caused by coronavirus) has begun to make an impact in our communities, the MHSCN Board of Directors have made the decision to postpone the spring conference scheduled for April 17 at the Minnesota Landscape Arboretum.

For those who have already registered for the conference, MHSCN board members will reach out to you to arrange refunding your conference registration.

The MHSCN Board will send out communication about the rescheduled conference as details are confirmed.

Thank you for all you are doing to keep your communities healthy.

Best regards,
MHSCN Board of Directors

Conference Schedule

7:30 – 8:15 a.m. Registration, Exhibitors and Continental Breakfast

8:15 – 8:30 a.m. Welcome Announcements

8:30 – 9:15 a.m. Keynote: The Key to Consumerism: Put Consumers at the Center of Your Strategy
Chris Boyer, Principal and Senior Strategist, @chrisboyer LLC

9:15 – 10:00 a.m. Insight From a Newsroom
Chris Serres, Star Tribune Reporter

10:00 - 10:30 a.m. Break/Exhibitors

10:30 - 11:15 a.m. When Unexpected Media Strikes
Susan Mau Larson, Director of Partner & Community Relations, LifeSource
Bob McNaney, Senior Vice President of Crisis and Critical Issues, Padilla

11:15 a.m. - noon Finding the Opportunities in Disruption: A Case Study in Rural Healthcare Consolidation

Joan Gorden, Public Affairs Director for Southeast Minnesota, Mayo Clinic Health System

Noon - 1 p.m.  Lunch & Exhibitors

1 – 1:45 p.m. Managing a Rebrand Process Well
Kimberly Tepley, Director of Marketing, Welia Health
Sherwin Schwartzrock, Brand Consultant, Curious
Edward Reif, Director of Community Relations & Development at Alomere Health
Jonathan Wiese, Partner, 3.2.1

1:45 – 2:30 p.m. Media Relations: The Art & The Science
Nick Hanson, Senior Communications Specialist, Gillette Children’s

2:30 - 3:30 Innovation at the Speed of Laughter
John Sweeney, Brave New Workshop

3:30 – 3:45  Wrap up

4 - 5 p.m. Social Hour

More about Speakers and Topics

Membership + Conference = Savings

If you'd like to renew or become a new member of MHSCN, take advantage of our membership and conference registration bundle. For $190 (only $15 more than non-member registration fee), enjoy the benefits of MHSCN membership during the conference and all year long.

  1. Go to mhscn.com/membership.
  2. Select your membership level. Enter your email address, and complete a security check to advance to the application form.
  3. Enter LANDSCAPE2020 in the discount code field. The professional membership fee will go down $20 to only $40.
  4. Once your membership application is complete, return to register for the conference at the low membership price.
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