As the MHSCN Board of Directors sets off on our 2019 activities, our sole purpose is to serve you – our members.
The board spent significant time in the later part of 2018 finalizing a 3-year Strategic Plan, with the goals of expanding the offerings in education, networking, professional development and access to relevant resources to help you succeed in your career.
These efforts were led by our 2018 board president, Katie Johnson. Katie deserves a tremendous amount of credit and our thanks. She’s a great leader, and her efforts as MHSCN president will benefit all of us in the health care marketing and communications field for years to come.
As we put the strategic plan into action, we have exciting news to share about new resources and upcoming activities.
Society for Health Strategy and Market Development (SHSMD) Affiliation
After a tremendous amount of work last year (led by Katie Johnson and Christy Valiant), we’re pleased to formally announce we have now been named an Affiliate Chapter by SHSMD. This will provide additional resources for our MHSCN members, including access to enhanced industry content, educational resources and discounts for online courses and their annual conference – SHSMD Connections.
The SHSMD content and discounts will only be available to MHSCN members, so if you haven’t joined yet, now’s the time.
SHSMD is compiling a full list of 2019 benefits to Affiliate Members, and we soon will communicate those benefits to you.
MHSCN Spring Conference - April 25
You asked for more digital marketing content and we’re happy to accommodate.
Registration is now open for our April 25th conference, Deep Dive Into Digital - A MHSCN Conference at Como Zoo is almost entirely dedicated to digital.
We’re please to announce that our keynote speaker is Chris Bevolo, who will present key insights from his book, Joe Public III: The End of Hospital Marketing. All conference attendees will receive a copy of his book!
After 25+ years in this field, I’m convinced there is no more rewarding industry to build a marketing career. There is an abundance of talented, caring and FUN people in our business.
It’s all about you, so make this the year you engage with MHSCN, access great education and resources, and add some new people to your network. We’ll offer plenty of activities and opportunities to have fun along the way!
2019 MHSCN Board President