Minnesota Health Strategy & Communications Network

Join MHSCN and IABC for a Night Out with the Twins!

MHSCN and IABC Minnesota present a Night Out with the Twins!On Wednesday, June 12, watch the Minnesota Twins take on the 2008 World Series Champs, the Philadelphia Phillies, on a great summer night out! So that we can reserve your game tickets, please register by Monday, May 20 Continue Reading …

President’s Column: Making Learning Fun – for Everyone

Adrienne Foley is the president of the Minnesota Health Strategy and Communications NetworkBy Adrienne Foley

Having a second grader, I can only imagine what it is like to be his teacher, with a classroom full of kids from various backgrounds, who may read at different levels and who learn in different ways. How does his teacher get through to each and every one of them, when their needs and interests and of course, attention spans, vary so? It’s always been a mystery to me.

In a way, MHSCN’s membership is like that of a classroom, across the board in size and scope and needs.  Continue Reading …

Rebranding a Major Healthcare System

Melissa BerggrenSo…how do you go about changing the brand of a huge organization with multiple sites and more than 30,000 employees, physicians and volunteers? And why do it anyhow?

At the upcoming MHSCN Spring Conference on May 16, Melissa Berggren, marketing and communications manager at Allina Health, will tell the story of the new Allina Health brand, an undertaking which began more than two years ago and was officially launched in the spring of 2012. Continue Reading …