by Emily Lowther, president, MHSCN board of directors
In late October, the MHSCN board was overjoyed to present our 2021 fall conference, “Evolution: The Transformation of Healthcare Marketing and Communications,” to a group of over 70 in-person and virtual attendees. As I shared in my opening remarks at the event, getting to conference day was a journey.
Before October, we had not come together in person since our 2019 fall conference in Duluth. We had just opened registration for our spring 2020 conference when the pandemic arrived in Minnesota, introducing unexpected challenges to our personal and professional lives that we still feel today. After nearly two years of providing digital education and networking while we remained physically distant, this October we were able to offer a hybrid conference model to meet the needs of virtual and in-person attendees.
I would like to extend my deepest gratitude to my colleagues on the MHSCN board for making our fall conference a reality. Planning a simultaneous in-person and virtual event – all against the backdrop of the pandemic – is no small feat. MHSCN benefits from the partnership and leadership of all of our board members.
We are also grateful for our conference sponsors and our sustaining sponsors. Many thanks to:
Most importantly, thank you to our members and guests for joining us at the fall conference. We appreciated being together – both in person and virtually – and we look forward to continuing to reconnect, regardless of what comes our way in 2022.