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  • 01/27/2017 2:00 PM | Anonymous

    Welcome to the New Year with MHSCN! 

    First, a brief introduction - I'm Mary Beth Schwartz, the communications manager at the Institute for Clinical Systems Improvement (ICSI), located in Bloomington. 

    For more than 20 years, ICSI's medical group and hospital members, sponsoring health plans, and other stakeholders, have collaborated to improve the quality and value of health care. The Triple Aim of better care, better health and lower cost guides all that we do.

    As MHSCN's president this year, one of my areas of focus will be trying new things - kind of a Plan-Do-Study-Act (PDSA) process - to boost the value of your membership. We have several things in the works, including a new and more functional website, enhanced member's-only benefits, and more networking and learning opportunities. 

    We have a committed, energetic board that's working hard to make 2017 a banner year for MHSCN! 

    To start, we have our first networking event - a hands-on, healthy cooking class - coming up quickly, on Monday, February 6. Spots are limited, so read more about it below and register today!

    We're also in full swing putting together another excellent spring conference, set for Thursday, April 27 at International Market Square in Minneapolis. Watch for more information about the program and registration details in the near future.

    Get the recognition you deserve!

    On the conference agenda will be our annual awards ceremony, where we recognize the excellent work of you and your Minnesota colleagues with MHSCN's Award of Excellence. New this year is a discount for multiple submissions! Nominations are open through February 28. Read more below, or visit our website for all the details.

    Beginnings and endings

    To close, I want to thank Angela Churchill for her leadership in 2016, and welcome our four new board members: 

    • Sue Haberle, Programs
    • Kristi Hamilton, Awards
    • Rebecca Kindall Nelson, Webmaster
    • Paul Fiore, Communications. 

    We appreciate their willingness to step up and help the organization move forward. 

    We also have two openings: Treasurer and Communications Co-Chair. Please consider joining us in our efforts to bring Minnesota health care marketing and communications professionals together for networking, learning and fun. 

    Contact me at mbschwartz@icsi.org to discuss either of these opportunities, or just to say hello.

    I look forward to seeing you at an event this year!


  • 12/02/2016 10:48 AM | Anonymous

    As my term as MHSCN President comes to a close at the end of this year, I take pause to reflect on what this great board accomplished in 2016. 

    • Launched a new brand look for MHSCN. More modern and supportive of our work here in Minnesota.
    • Created a digital strategy for a website
    • Strengthened strategic partnerships to support our events and programming with University of Minnesota, IABC MN, MN PRSA and MWMC
    • Registered several new members, and renewed even more

    My vision for MHSCN was three-fold:

    1. Revitalize the look and 'feel' of MHSCN - check!

    2. Instill goal setting as part of our personal and professional work - ongoing practice!

    3. Create a greater sense of community to help MHSCN become THE marketing and communication channel for Minnesota healthcare marketing professionals - work in process!

    This vision may live on, or it may morph as we navigate change with a new board and new President. But the opportunity still exists for all of us to build this professional community. It starts with sharing ideas, resources and a common passion to revitalize healthcare. 

    So in the spirit of sharing resources, I'd like to share an upcoming webinar from Forrester scheduled for December 13, 2016 at 8pm CST, Predictions for Navigating Change. Click here to register for the free event.

    I am grateful for all of you. Thank you for a fabulous 2016 and I look forward to working with all of you to building the MHSCN community.

    Best,

    Angie Churchill

    President, MHSCN


  • 12/02/2016 9:00 AM | Anonymous
    Are you interested in serving as a MHSCN Board Member?  

    MHSCN has the following opportunities available. 

    • Networking + Programming 
    • Treasurer

    Please contact Angie Churchill if you are interested to learn more about the position(s) available at angela@redseaglass.com



  • 11/04/2016 9:30 AM | Anonymous

    Participants spent an unseasonably warm day networking with co-workers, visiting sponsor booths and hearing from a great line-up of speakers during the "Feeding the Beast" MHSCN Fall Conference held Thursday, November 3 at the Como Zoo and Conservatory.

    Diana Harvey shared her work experiences at St. Paul Ramsey (now Regions), a PR agency (twice), Planned Parenthood and the U of M School of Public Health. She also related how she became the University president's chief of staff/communications executive and her decision to leave Minnesota to become a communications and marketing professional for Duke University's Global Health Institute.

    Dale Cook and Terryn Lawrence discussed the ins and outs of creating and promoting Learn to Live, an online mental health care delivery service. This presentation highlighted how and why online delivery can work for mental health (and other possible diagnoses) -- and what the organization has done to market the service.

    Katie Johnson, vice president of marketing and communications at Lake Region Healthcare in Fergus Falls, "walked" conference attendees through a remarkable campaign driving community fitness and fun while leveraging her hospital's brand. In 2014 the "Walk to Waikiki" fitness challenge" inspired more than 200 members of the community to walk a collective 3,829 miles - the distance from Fergus Falls, Minn. to Waikiki, Hawaii. Katie and her team's campaign garnered critical media coverage for the health system and generated so much interest that planning is now underway for Lake Region's third walking fitness challenge to be held in January.    

    Scott Nelson, a certified effectiveness coach with Clarity Central provided insights on three zones of human experience: the comfort zone, the risk zone and the panic zone. Understanding these zones, Scott says, is critical in leading organizations and teams through change. From resistance, through exploration and finally commitment, Scott shared critical strategies for leading teams through change.

    We would like to thank all of those that attended as well as our sponsors who help make the day possible:

    • The Research Edge
    • Bolger
    • Streamworks
    • Coffey Communications
    • MediComHealth
  • 10/18/2016 7:00 PM | Anonymous

    MHSCN board member Andy Jacobson interviewed our featured speakers to give some insight onto what to expect at Feeding the Beast. Take a listen!

  • 10/03/2016 7:00 PM | Anonymous


    Thanks to all who made this year's MHSCN Hops Scotch networking series a success! The series wrapped up Sept. 22 with a high-energy evening at Du Nord Craft Spirits in South Minneapolis.

    Attendees got to know each other by playing "Two Truths and a Lie," with Du Nord gift cards awarded to the best sleuth and best liar. A unique menu of craft cocktails made with the distillery's vodka and gin were a highlight, as was an in-depth and entertaining distillery tour. It was great to have a mix of MHSCN board members, long-time members and new folks get together.


    Previous Hops Scotch events were held at Community Keg House in Northeast Minneapolis and Lake Monster Brewing in St. Paul. A combined Best Peer Mixer Ever event at Summit Brewing in July was a great success, drawing approximately 80 attendees from MHSCN, IABC Minnesota, PRSA and MWMC.

    If you have ideas for 2017 networking events, please contact Jenna Anderson, jenna.anderson44@gmail.com, or Diane Rose, dianerose15@comcast.net.    

  • 09/30/2016 5:00 PM | Anonymous

    It seems that fall has arrived; bringing not only changes in the weather and the landscape around us, but a need for sharpened focus on more serious matters. For some of us, it's back to the school routine with our kids. For others, we realize the end of the year is in sight and there's still much to accomplish. And we all are contemplating an election that is bound to be significant for our country, regardless of the outcome.

    Personally, I find myself seeing the value of new perspectives. Let me explain.

    I recently decided to try a new outside consultant for a design project. It's someone I had met through MHSCN, but now that we've worked together professionally, I've come to see an entirely different side of him. I have a better appreciation of his talents and expertise, and of what he's about on a personal level. So in addition to having another go-to person in my "Rolodex," I'll bring that new perspective to every future encounter we have.

    I'm also days away from my high school reunion (more years than I care to reveal), which has offered opportunities to reconnect with people I haven't been in touch with for a very long time. In one case, I realized that we no longer share the same perspective on our friendship, and it's time to let the relationship go. That hasn't been easy, but being forced to see things through her eyes has been very enlightening. Now I'll be able to truly let go and move on.

    On the flip side, I discovered a budding friendship with someone I wasn't all that close to way back then. People can surprise us in a good way when we least expect it!

    Consider whether you might benefit from a new perspective in some part of your life. We can get so stuck in our own narrow view of things that we miss opportunities to take a new direction, or resolve a problem, simply by looking at things differently.

    Give it a try and let me know how it turns out. I hope to see many of you at our fall conference on November 3 - I'll probably have a few stories to share from my reunion!

    Mary Beth Schwartz

    President-Elect 

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